The LEGO Company History

When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He made wooden furniture and toys. The business was not very profitable and he struggled through the beginning of the 30s. However, in 1934, he decided to focus on building toys and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

The company grew into other Nordic countries in the 1960s. The company designed a smaller model, perfect for small hands. It was named DUPLO (after the Latin word duplex, which translates to twofold). This allowed young children to create more detailed models.

In the 1970s, Lego began to add new features to make their products stand apart from the competition. They introduced different faces to the miniature figures. This made the characters appear more real-looking and allowed them to express various expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of making vehicles and other machines that could move.

The next step was to introduce themes – systems within systems that allowed users to create a specific the best places to buy lego environment or scenario. This helped the company establish its brand as more recognizable and also helped them reach an increasingly younger audience. Additionally the company grew its production by opening factories in South Korea, Malaysia, and Brazil.